Communications Analyst

Join us as a Communications Analyst at Barclays, at Barclays where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

As a Communications Analyst, you will play a pivotal role in executing our communication strategy across multiple channels. Your responsibilities will include crafting engaging and creative communications that resonate with our audience, supporting various events, and engaging with wider stakeholders to ensure cohesive messaging and collaboration.

The ideal candidate should possess a high level of creativity and have a proven ability to develop innovative communications that capture attention and drive engagement. Additionally, you will be responsible for supporting wider reporting communications and designing/maintaining a centralised hub for support.

Purpose of the role

To build strong and effective partnerships with the senior leadership of the organisation, advising on how to engage and influence employees to achieve the business’s goals, through an insight-based employee communications strategy, backed up with outstanding execution capability.

Accountabilities

• Leadership communication, using detailed, systematic insight research to help senior leaders understand employee sentiment, and empower them to communicate empathetically with their people.
• Business strategy alignment, building belief in the strategy of the organisation, and the progress being made, with a strong focus on the impact employees have on the client experience.
• Culture and employee proposition communication, designing and implementing communication interventions that influence individual behaviour to create a culture built on the Barclays Mindset; demonstrate why the organisation is a great place to work.
• Change delivery, creating communication interventions that build employee commitment and capability through organisational change.
• Crisis and issues management, working closely with the senior team as part of the management response, focused on the role of employees in engaging clients.
• Capability building, leading and developing a high-performing team, building individual skills and team capabilities.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.