Competitor Analytics VP

This VP position plays a key role in delivering Barclays’ Competitor Analytics agenda, providing a clear external perspective on how Barclays performs relative to key financial services peers and global investment banks. The role brings together market intelligence, financial benchmarking, competitor spotlights, and strategic insights to support decision‑making at the most senior levels of the organisation, including ExCo and Board members. Working closely with Strategy and Finance, the role provides context, interpretation, and recommendations based on external trends and competitor movements.

Key Accountabilities

• Lead Barclays’ competitor analysis agenda, benchmarking financial performance, strategic initiatives, market positioning, and operational trends across global peers.
• Produce concise competitor spotlights, thematic insights, and market intelligence for ExCo, Board, and senior stakeholders.
• Conduct financial and operational benchmarking—including revenue, cost, headcount, capital, returns, and pay competitiveness—and translate findings into clear, actionable insights.
• Bring together large volumes of external data and information from multiple sources, applying a strategic lens to identify peer trends, risks, and opportunities relevant to Barclays.
• Partner closely with Strategy and Finance to provide context, shape insight narratives, and support strategic planning.

Essential Skills / Basic Qualifications

• Ability to understand and interpret financial statements, regulatory filings, and market disclosures.
• Demonstrated capability to take an external, strategic perspective and connect competitor insights to business implications.
• Excellent analytical, research, and synthesis skills, with the ability to simplify complex information for senior audiences.
• Strong written and verbal communication skills, including experience producing materials for senior executives or board‑level stakeholders.

Desirable Skills / Preferred Qualifications

• Experience in competitor analytics, strategy, equity research, consulting, or market intelligence within financial services.
• Strong understanding of investment banking and financial services business models, performance drivers, and competitive dynamics.
• Experience working with large datasets or analytics tools (e.g., Power BI, Tableau, Excel modelling).

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To provide independent and balanced advice and counsel to senior stakeholders through problem identification, solving and decision making practices.

Accountabilities

• Provision of strategic advice to Group Executives to support the decision-making process of business challenges and opportunities.
• Development and implementation of strategic advisory incentives to grow and optimise the bank’s operations, through market research and analysis.
• Collaboration with various stakeholder groups to identify the appropriate strategic direction type to meet the needs of Barclays clients and investors.
• Development of financial models to support strategic recommendations and transactions through financial data analysis, financial projects and considering the financial impact of transactions.
• Management of transactions, negotiations, transaction structure development and post-transaction integration.
• Collaboration with internal stakeholders to maintain client relationships, and develop new relationships to identify opportunities.
• Identification of industry trends, maintain peer benchmarking and developments related to strategic advisory services by attendings conferences, participating in training and conducting market research.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.