Content Production Manager

Join us as a Content Production Manager at Barclays, where you’ll be primarily responsible for building, maintaining, testing, publishing, and optimising content across Barclays UK’s public and secure digital platforms. You will ensure all content is accurate, compliant, and ready for customers. Positioned at the forefront of digital delivery, you will work closely with various teams to efficiently manage and enhance customer-facing content. Additionally, you will contribute to continuous improvement by identifying automation opportunities, optimising content management tools, and supporting the development and training of team members.

To be successful as a Content Production Manager, you should have experience with:

• Expert proficiency in Adobe Experience Manager (AEM) and deep hands‑on experience with content management systems, including Adobe Workfront, Adobe Assets, Jira, and Confluence

• Proven background in line managing and supporting teams to manage content management change effectively and efficiently to digital channels, encompassing coaching, training, as well as mentoring colleagues to promote professional growth

• Great understanding of digital channels, and how content is structured, deployed, and optimised across both public and secure platforms.

• Technical knowledge of integrations between AEM and associated tools and applications, delivering content seamlessly to Barclays UK domains.

• Experience building content for public and secure environments, such as public websites, mobile apps and online banking journeys

• Close collaboration with technical teams, demonstrating the ability to work effectively alongside developers throughout the build and release process

• Excellent stakeholder management, with the ability to translate complex technical information into clear, accessible language for non‑technical audiences

• Solid awareness of governance, risk, and control, ensuring all published content meets compliance requirements and actively identifying gaps

• Championing and upholding best practice in content management system (CMS) governance, including semantic content governance and reuse strategies

• Ability to collaborate with global teams to ensure aligned and efficient content delivery

Some other highly valued skills may include:

• Experience in channel performance management and personalisation, with the ability to analyse and interpret how digital content performs across multiple customer touchpoints

• Foundational understanding of HTML and CSS

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in either London or Glasgow.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.