Head of Engagement, Acquisition and Communications

As Head of Wealth Management Acquisition and Engagement (Managing Director) will be a senior leader in analytics and marketing ,  leading the strategic direction and delivery of our Wealth Management client acquisition agenda, driving growth within this high-potential business area which encompasses both the Direct Investing Execution Only service and Planning and Advice. This role is responsible for shaping a multi-year strategy to attract and engage clients with investable assets below £3 million, leveraging data insights, digital innovation, and strong stakeholder relationships. By collaborating across the business and with external partners, you will play a pivotal role in expanding our reach and delivering sustainable commercial success for the Wealth Management business.

Key Accountabilities

• Accountable for defining and delivering a 3–5 year acquisition strategy to achieve commercial targets for the Wealth Management business.
• Responsible for ongoing relationship management with Barclays UK and internal lead generation networks for the Wealth Management business
• Lead the development and management of key external introducer channels.
• Define and coordinate the delivery of a data strategy for identifying target clients.
• Use data insights to recommend resource allocation to achieve commercial targets.
• Partner with PBWM Marketing to collaborate and drive the strategy/agenda for Wealth Management.
• Ensure a coordinated approach across the wider PBWM businesses for client acquisition, marketing, content, and engagement.

Purpose of the role

To assist relationship managers to effectively manage their client portfolios and optimise the client experience. 

Accountabilities

• Maintenance of client information, management of contracts and agreements, and preparation of reports, presentations, and other materials.
• Coordination of schedules for relationship managers and clients, ensuring efficient time management and smooth communication.
• Processing of transactions, management of expense reports, and routine requests to free up the relationship manager's time for strategic activities.
• Information gathering on relevant market trends, competitor offerings, and industry news to support the relationship manager in providing informed advice and tailored solutions.
• Analysis of client data, preparation of reports on portfolio performance, and provision of insights to inform portfolio adjustments and client recommendations.
• Management of inbound and outbound communication through phone, email, and other channels, relaying important information and response to client inquiries.
• Provision of support to relationship managers with planning, tracking and the execution of complex client projects by managing timelines and resources, identifying potential issues, summarising client portfolios and proactively communicating updates and opportunities to the relationship manager.
• Support to clients with everyday product and services tasks such as deposits, withdrawals, transfers, bill payments, mobile app support as well as updating personal information, contact details and account preferences.
• Guidance to new customers through account opening procedures, explanation of account terms and conditions, and setting up of online access and other services.
• Management and maintenance of client relations by resolving various customer concerns and inquiries, including account balances, statements, transactions, fees.
• Maintenance of confidentiality and security of client data by following strict data security protocols and ethical practices.

Managing Director Expectations

• To manage a large, complex or diverse function and take accountability for the strategic direction of the function to significantly strengthen successful and efficient businesses and contribute to the strategic initiatives of the Barclays Group
• Lead and mentor high performing teams and embed a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects, act as a profound technical expert and thought leader, Identifying new and innovative/ground breaking ways of working. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
• Drive and achieve overall success and / or competitiveness of a business division by influencing senior leaders and committees.
• Strategically assess and manage risks to protect the business division / function and growth.
• Influence company policy and develop functional procedures in conjunction with senior leaders / strategic positions across the business.
• Demonstrate interpretative thinking for innovative solutions in complex situations and conceptual thinking in completely new situations.
• Exercise management authority to make significant / complex business and strategic decisions that impact the Barclays Group, business division or function.
• Negotiate with and influence stakeholders at a senior level both internally and externally and foster growth for Barclays business.
• Mandated as the business division/ functional spokesperson or representative to external bodies and shapes the public image of Barclays.
• Demonstrate exceptional knowledge of how business divisions and functions integrate with the Group to achieve the overall business objectives alongside industry theories and practices within own discipline.
• Maintain broad and comprehensive functional expertise and significant product knowledge.
• Accountable for the control and governance agenda of the business division / function.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.