Senior Product Marketing - Pensions

Barclays is seeking an experienced Senior Product Marketing Manager with deep pensions expertise to help support the launch of self invested and advised SIPP. In this role, you will shape the go-to-market strategy for Barclays’ propositions, bringing deep knowledge in pensions to influence how products are positioned based on key client needs. You will collaborate closely with teams across digital investing, wealth management, and marketing to ensure seamless delivery and alignment. As a subject matter expert (SME), you will guide the marketing strategy across product launches and play a key role in driving strategic growth initiatives within the pensions space.

Essential skills:

• Proven experience in personal pension marketing, especially SIPP.
• Strong understanding of customer needs, advised vs. self invested propositions, and the UK pensions landscape.
• Ability to lead marketing strategy and execution end-to-end.
• Passion for working in a fast-scaling, entrepreneurial team with strategic visibility.

Desirable Skills:

• Experience working in SIPP, pensions, or retirement product marketing, ideally within a UK-regulated environment.
• Familiarity with direct-to-consumer and advised pension channels.
• Understanding of the competitive pensions landscape.
• Experience crafting customer journeys and messaging tailored to life-stage financial planning.
• Strong stakeholder engagement skills, especially across product, compliance, and distribution teams.
• Prior involvement in product launches, proposition development or book migration projects.
• Excellent written and verbal communication, with a customer-first approach to marketing strategy.
• Passion for digital investing and transforming the pensions space.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in London or Glasgow.

Purpose of the role

To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition and channel owners. Will support on optimising communication to drive awareness through to conversion.

Accountabilities

• Review of research and analysis on target audience, market trends, competitors and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
• Identification of key benefits and features that differentiates Barclays proposition from competitors.
• Collaboration with marketing colleagues such as marketing, product and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
• Collaboration with internal teams, such as product development, to incorporate feedback on product features.
• Monitoring and improving proposition effectiveness through data driven insights to meet established KPIs.
• Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management and pricing, where appropriate.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.