Social Media Manager

Join us as a Social Media Manager within our Private Bank and Wealth Management (PBWM) team based in our London office.  

This role sits within a digital centre of excellence, and you will be solely responsible for owning our social media roadmap and being the go-to person responsible for informing, consulting with and educating the wider business on key areas relating to the ever-evolving social media landscape.

What will you be doing?

• Owning the overarching social media strategy and its execution. Being the in-house social media expert, ensuring that you keep abreast of latest trends, platforms and features.
• Being the social lead in all marketing, creative and content conversations. Planning and executing the social media content calendar by using content, business and consumer insights, social listening, platform best practices, social trends and performance data. Making clear recommendations on how social media can help support and amplify marketing initiatives.
• Managing an employee advocacy and an internal influencer program for which you will be responsible for continuously increasing adoption and engagement. You will deliver a full training and support plan as well as ongoing platform management and enhancement delivery.
• Representing PBWM on Barclays Group social media governance forums, you will be responsible for championing Brand safety, compliance, and reputational risk management, working closely with legal and compliance teams to meet regulatory and governance standards.
• Set KPIs and monitor performance against them. Oversee regular reporting, identifying themes that resonate with our audience and suggesting improvements.

Essential skills:

• Someone with a deep understanding of social media platforms (Meta, LinkedIn, TikTok, YouTube at a minimum), and an impressive track record of growing audiences and delivering on KPIs
• Experience leading day-to-day channel management, including scheduling, monitoring, social listening, and crisis response planning.
• Strong social copywriting skills as well as the ability to create high quality, fit-for-format social media creative assets. You will also have strong written, verbal, and presentation communication skills.
• You will be an expert in collating data from various sources to create reports and extract actionable insights. You should also be able to make data-driven decisions that impact the direction of the social media roadmap.

Desirable skills

• Experience using Sprinklr, Adobe Analytics and Photoshop is preferred. At a minimum, you must have experience using an enterprise social media management tool and a website analytics tool.
• You will be an expert in setting objectives, resolute in hitting deadlines, able to plan well and deliver to that plan. You will also adept at managing and juggling multiple priorities to execute high quality deliverables.
• You will be experienced in communicating with, presenting to and training senior stakeholders.
• You will have the ability to develop strong and meaningful stakeholder relationships with key contacts from across the business.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London.  

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.