Sponsorship Activation Manager AVP

Join us as a Sponsorship Activation Manager, where you will work within the Group Brand and Marketing (PPCR) team to lead the activation and delivery of key global sponsorships on behalf of the business. The role will involve developing and executing activation plans that align with brand, marketing, and wider business objectives, as well as managing and evaluating our sponsorships to ensure they deliver maximum impact.

The role involves managing ongoing relationships with sponsorship rights holders and supporting the identification and assessment of activation opportunities within existing and new properties. A key focus will be delivering major international sponsorship activations—including Williams F1 team —and coordinating activity that involves working with high‑profile talent and partners.

You will be expected to network and manage senior internal and external stakeholders, ensuring effective coordination with rights holders, agencies, and internal teams. You must have excellent planning and execution skills to manage a complex, international activation portfolio. Flexibility is essential to attend events where our sponsorships are activated—many in London but with international travel—which may fall outside standard working hours.

To be successful as a Sponsorship Activation Manager, you should have the following experience:

• Experience in sponsorship activation and/or marketing roles
• Hands‑on Formula 1 sponsorship activation experience
• Excellent senior stakeholder management capabilities
• Excellent prioritisation, planning, and coordination skills
• Experience working with talent as part of sponsorship or brand activation
• Experience delivering sponsorship activations across multiple international markets

Some other highly valued skills may include:

• Experience activating sport and/or entertainment partnerships beyond F1
• Background in marketing or sponsorship partnering within a complex or global organisation
• Experience collaborating with agencies and rights holders on large‑scale events or campaigns

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills

Purpose of the role

To develop and execute sponsorship strategies that align with overall marketing objectives, identifying, evaluating, and negotiating sponsorship opportunities, as well as managing and activating sponsorships to maximise their impact

Accountabilities

• Identification of sponsorship opportunities that enhance brand visibility, drive customer engagement, and support key business initiatives.
• Negotiation and finalisation of sponsorship agreements that align with the bank’s brand values and marketing strategy.
• Tracking and analysis of the performance of sponsorships against predefined metrics.
• Management of the sponsorship budget effectively, ensuring optimal allocation of resources to maximize return on investment.
• Provision regular reports and insights to evaluate the effectiveness of sponsorship activities and make data-driven recommendations for future initiatives.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.