Mar Tech Campaign Strategist

Wilmington, DE

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Date live: Sep. 24, 2024

Business Area: Cards and Payments

Area of Expertise: Marketing

Reference Code: 90389388

Contract: Permanent

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Join us as a Mar Tech Campaign Strategist at Barclays where you will partner with internal stakeholders to coordinate marketing campaign activities.

To be successful as a Mar Tech Campaign Strategist, you should have experience with:

Banking/Financial Services/Regulated industry required
Salesforce Marketing Cloud and Adobe Workfront preferred
5+ years of experience

Some other highly valued skills may include:

Experience working with marketing tech tools
History of successful project management abilities
Ability to build and maintain relationships

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills

This role is located in Wilmington, DE.

Purpose of the role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content

Accountabilities

Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
Monitoring the performance of content across various channels using analytics tools.
In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Assistant Vice President Expectations

Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
Take ownership for managing risk and strengthening controls in relation to the work done.
Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.