Marketing Lead

As a Barclays Account Executive, Creative Center of Excellence, you will own and manage end-to-end marketing creative development for Barclays’ partners. You will drive best-in-class creative, consistency across marketing channels, and direct timeline and budget efficiencies. You will serve as the creative development single point of contact for internal and external partners, agencies, and marketing channel leads. A resource in this role will need to be a strategic creative and marketing thinker, adept at stakeholder management, and can manage multiple work streams.

You will:

• Manage creative development and steer strategic direction, driving results to meet co-brand partner and sponsorship business goals
• Collaborate with internal and external business leads, channels, agencies, and senior stakeholders to ensure strategic, world-class marketing creative and communications
• Drive integrated marketing solutions to provide a consistent customer experience through brand and product messaging

Requirements:

• 8+ years of experience in a creative or marketing management role, with a strong eye for multi-channel creative execution
• Communication and diplomacy skills to guide creative development with agencies, influence internal stakeholders and partners, and negotiate solutions to process challenges
• Ability to coordinate complex activities involving multiple stakeholders, colleagues and vendors
• Production knowledge – detailed understanding of digital, social, print, and video production requirements
• Knowledge and proficiency in Workfront project management software

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, Delaware.

Purpose of the role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content

Accountabilities

• Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Assistant Vice President Expectations

• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.