Engineering Director – Marketing Technology

The Engineering Director – Marketing Technology is accountable for engineering leadership and delivery of Marketing Technology platforms within PBWM, utilising marketing capabilities across the group org. The role focuses on building and evolving scalable platforms for campaign management, client communications, audience management and personalised engagement.

The role requires strong engineering leadership across enterprise Marketing Technology, data, APIs and integrations, combined with strong understanding of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem. The role leads engineering teams, shapes platform strategy and engineering standards, and partners closely with Marketing, Product, Data, Architecture, Cyber, Operations and Risk.

Key Accountabilities:

• Lead and develop high-performing engineering teams, fostering a strong culture of engineering excellence, collaboration, innovation and accountability.
• Own and execute the engineering roadmap for Marketing Technology, aligning platform evolution and investment priorities with PBWM and wider Barclays technology strategy.
• Lead the engineering and evolution of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem, ensuring scalable, secure and resilient architecture.
• Drive modern engineering across marketing platforms, APIs, integrations and data capabilities, connecting Marketing Technology with CRM, customer data and wider enterprise platforms.
• Partner closely with Marketing, Product, Data and Architecture to translate business strategy into sustainable technology capabilities, while driving platform modernisation, simplification and adoption of emerging technologies.
• Be accountable for engineering delivery and platform outcomes across quality, cost, operational resilience, cyber security, data privacy and risk, acting as senior escalation point for complex technology and production issues.

Essential Skills:

• Strong engineering and people leadership experience building, transforming and operating enterprise technology platforms within large-scale, complex and regulated environments.
• Deep understanding of Marketing Technology architecture and capabilities, including campaign management, marketing automation, client communications, audience management and personalisation.
• Strong experience with Salesforce Marketing Cloud or comparable enterprise Marketing Technology platforms, including integration with CRM, customer data and wider digital ecosystems.
• Strong engineering knowledge across APIs, microservices, cloud platforms, data integration and event-driven architectures, with the ability to provide credible technical leadership across complex engineering teams.
• Experience integrating Marketing Technology with customer and prospect data, consent and preferences, and multi-channel communication capabilities, including email and SMS.
• Proven experience shaping platform strategy and engineering roadmaps, and driving modernisation, simplification, automation, engineering standards and operational resilience across complex technology estates.

Strong leadership and stakeholder management skills, with the ability to translate Marketing strategy into technology priorities and shape adoption of emerging capabilities including AI-enabled marketing, journey orchestration and advanced personalisation

Purpose of the role

To  lead and manage engineering teams, providing technical guidance, mentorship, and support to ensure the delivery of high-quality software solutions, driving technical excellence, fostering a culture of innovation, and collaborating with cross-functional teams to align technical decisions with business objectives. 

Accountabilities

• Lead engineering teams effectively, fostering a collaborative and high-performance culture to achieve project goals and meet organizational objectives.
• Oversee timelines, team allocation, risk management and task prioritization to ensure the successful delivery of solutions within scope, time, and budget.
• Mentor and support team members' professional growth, conduct performance reviews, provide actionable feedback, and identify opportunities for improvement.
• Evaluation and enhancement of engineering processes, tools, and methodologies to increase efficiency, streamline workflows, and optimize team productivity.
• Collaboration with business partners, product managers, designers, and other stakeholders to translate business requirements into technical solutions and ensure a cohesive approach to product development.
• Enforcement of technology standards, facilitate peer reviews, and implement robust testing practices to ensure the delivery of high-quality solutions.

Director Expectations

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.