Group Social Content Creator - AVP

We are seeking a highly creative and social-first Group Social Content Creator (AVP) to join Group Creative Services, Barclays’ in-house creative studio. Reporting to the Head of Group Creative Services and working in close partnership with the Group Social team, you will play a key role in bringing the Barclays brand to life through engaging, platform-native content across TikTok, Instagram, LinkedIn, YouTube and X. This is a fast-paced, hands-on role for a content creator who combines strong shooting, editing and photography skills with a deep understanding of social media trends, audience behaviours and digital storytelling. Working across Barclays’ highest-profile sponsorships, campaigns and brand initiatives, you will create compelling content designed specifically for social audiences, taking projects from concept through to delivery while balancing creativity, pace and quality. As part of a growing in-house creative studio, you will help shape Barclays’ social content capability by developing audience-led content, advising on social-first creative approaches, collaborating with stakeholders across the business, and championing innovative storytelling that drives engagement and strengthens the Barclays brand.

To be successful as a Group Social Content Creator, you must have the following experience:

• Proven track record creating engaging, high-performing social content, with a portfolio showcasing social-first creative thinking, storytelling and content production across multiple platforms
• Advanced video production and editing expertise, including filming, photography and end-to-end content creation using professional camera equipment, mobile devices and Adobe Creative Cloud tools, particularly Premiere Pro and After Effects
• Deep understanding of TikTok, Instagram, LinkedIn, YouTube and X, with the ability to translate platform trends, audience behaviours and best practices into impactful, channel-specific content
• Excellent organisational, stakeholder management and communication skills, with experience delivering high-quality creative work at pace while balancing multiple priorities within complex or regulated environments

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located within our Barclays HQ Canary Wharf, London office .

This role requires flexibility to work outside of standard business hours, including evenings and occasional weekends, to support live events, content capture opportunities and social media priorities.

Purpose of the role

To create engaging and impactful graphics and video content.

Accountabilities

• Design of graphics to be used in a range of digital and physical channels.
• Management of filming and postproduction edit processes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.