Growth Marketing Manager

Join us as the Barclays Private Bank and Wealth Management Growth Marketing Manager, where you’ll play a key role in driving business growth through strategic use of digital marketing channels. In this role, you’ll work closely with the business to align on objectives, gather customer insights, and understand local market dynamics to ensure marketing efforts are fully in sync with business priorities.

You’ll be responsible for developing and executing innovative, multi-country digital marketing strategies that build brand awareness, foster customer engagement, and drive acquisition. This includes planning and delivering paid media campaigns—working with agencies across channels such as PPC, paid social, programmatic, Google Performance Max, and SEO—while collaborating with creative partners to produce assets that resonate with target audiences.

Your analytical skills will be essential as you set up performance tracking infrastructure, build dashboards, and deliver daily monitoring and reporting. You’ll provide actionable insights using tools like Media Mix Modelling and optimise campaigns based on key metrics such as CPA, ROAS, CVR, and LTV, clearly communicating the impact of marketing investments.

You’ll also partner with the website team to enhance the onsite journey and identify opportunities for conversion rate optimisation. A solid focus on experimentation will be key, as you define and execute a testing roadmap, track learnings, and propose new ideas.

Operating in a cross-border, highly regulated environment, you’ll work closely with legal, compliance, regulatory, and data privacy teams to ensure campaigns meet all requirements. Finally, you’ll build an effective internal network across the Bank, sharing insights and learning from others to continuously improve marketing effectiveness.

Essential skills:

• You will have a solid commercial experience in driving through the best marketing ROI for the organization.
• Highly numerate and comfortable with frequent data collation, cleaning, analysis, and reporting.
• You will have experience in customer acquisition through digital channels and continuously investigate, evaluate, and test new acquisition methods. 
• You will have a deep understanding of paid media platforms, campaign planning, and CRO (Conversion Rate Optimisation) techniques.

Desirable skills:

• Experience with AdTech and it’s deployment.
• Resolute in meeting objectives and deadlines, can plan well and deliver to that plan.  Can demonstrate precision in operations and diligence in delivery. 
• Exceptional stakeholder management, communication and organisational skills.
• Experience in marketing to EMEA countries. 

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London.

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.