Investment Bank Marketing Technology Strategy - D

Qualifications

• 10+ years of experience in B2B marketing technology or related fields with at least 3 years in a leadership role.
• Proven ability to use MarTech to enhance B2B campaign effectiveness, improve operational efficiency and support business growth.
• Equally fluent in business and technology — able to deliver on marketing and commercial objectives with scalable, best-in-class technology solutions
• Ability to lead without formal authority, influencing stakeholders in Marketing, Technology, Compliance and the business, among others.
• Strong knowledge of marketing automation platforms, CRM systems, CDPs and web analytics tools, such as Salesforce and Adobe

Purpose of the role

To lead the strategic vision and drive the execution of the MarTech ecosystem, aligning digital tools and data infrastructure to drive marketing performance, client engagement and business growth. This role, a part of the Investment Bank Marketing team, serves as a bridge between marketing needs and technology tools and data, ensuring seamless integration, compliance and innovation across platforms in a complex B2B environment.

Accountabilities

• Lead the development and execution of the MarTech strategy, aligning marketing technology solutions with business goals across the full marketing lifecycle.
• Oversee MarTech platform stack selection, integration and optimization in partnership with IT teams, including platforms such as Salesforce and Adobe.
• Champion automation and personalization, leveraging data and AI to enhance campaign performance and customer engagement.
• Support campaign enablement and sales outreach through audience segmentation, journey orchestration and performance insights.
• Manage vendor relationships and technology procurement, including contract negotiation, performance evaluation and budget oversight.
• Ensure data governance and compliance, particularly with GDPR, CCPA and other relevant data privacy and consent regulations.
• Foster innovation and experimentation, identifying emerging technologies and trends that can enhance marketing effectiveness.

Director Expectations

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.