Customer Analytics Manager

Embark on a transformative journey as a Customer Analytics Manager at Barclays, within the Chief Data and Analytics Office (CDAO), where you will play a pivotal role in supporting data selections for ad-hoc communications, including essential regulatory activity. This role focuses on the delivery of operational and regulatory campaigns, ensuring the accurate targeting of customers with the right messages. You will be responsible for undertaking data selections using SAS based on business requirements, contributing to the seamless execution of campaigns that support Barclays' strategic goals. Join us to shape the future of banking by evolving our digital landscape and supporting the Customer Targeting team in the delivery of impactful data-driven communications.

This role offers an exciting opportunity for professionals looking to develop their data and targeting skills within a global financial institution. If you are passionate about data-driven insights and ensuring accurate targeting for impactful communications, we want to hear from you.

Key Responsibilities:

• Collaborate with internal teams to understand business requirements and ensure the correct customer data is selected for targeted communications.
• Execute data selection using SAS and SQL to ensure precision in targeting, especially for operational and regulatory campaigns.
• Maintain a strong focus on data quality, ensuring that selections are accurate and aligned with business needs.
• Work within tightly controlled environments to deliver accurate and timely data selections while adhering to rigid processes.
• Contribute to the continuous improvement of data targeting processes and methodologies.

To be successful as a Customer Targeting Manager, you should have:

• Advanced proficiency in SAS/SQL: Strong experience with data manipulation and query development.
• Experience working in complex data environments: Ability to navigate and work within large-scale, intricate data infrastructures.
• Strong attention to detail: Precision is crucial to ensure flawless campaign delivery, especially under strict timelines and regulatory requirements.
• Ability to handle tight deadlines: Experience in delivering high-quality work under pressure, ensuring compliance with regulatory standards.
• Strong communication skills: Ability to collaborate with technical and non-technical stakeholders, and articulate complex data insights to diverse teams.

Other highly valued skills include:

• Financial Services experience: Understanding the regulatory environment and specific challenges within the financial industry.
• Project management skills: Experience in managing projects or campaigns, balancing multiple priorities, and delivering on time.
• Experience with data visualization or reporting tools: Familiarity with tools like Tableau, Power BI, or similar for presenting data insights to stakeholders.
• Knowledge of data privacy regulations: Awareness of GDPR and other data protection laws that impact customer communications.
• Experience in a customer segmentation role: Understanding customer behaviours and segmentation to deliver personalized, targeted communications
• Experience with campaign selection: Prior knowledge or experience in managing customer targeting for marketing, regulatory, or operational campaigns.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in Northampton, with a hybrid working model of working a minimum of 2 days per week in the office.

Purpose of the role

To support the bank's decision-making processes by providing timely, accurate, and insightful information through designing, developing, and maintaining management reports, compelling visualisations and dashboards that effectively communicate key performance indicators (KPIs), data insights and trends across various business units.

Accountabilities

• Design and development of comprehensive reports and dashboards utilisng best practices in data visualisation principles and design aesthetics to ensure clarity, accuracy, and accessibility.

• Design, development and implementation of automated report generation processes and visualisation methodologies for improved efficiency and timeliness. 

• Identification and analysis of business requirements to define report content and format.

• Maintenance and updating of existing reports and dashboards to reflect changing business needs, including co-ordination of reporting template releases and related administrative tasks.

• Development of robust processes & controls for collating input data, performing exploratory data analysis & data cleansing and seeking signoffs as required. 

• Engagement with stakeholders as needed to ensure up to date data is incorporated into reporting and visualisations. 

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.