Growth Marketing Manager

Join us as a Growth Marketing Manager within Barclays UK, where you will be part of our Growth Marketing & Platform Innovation team driving the acquisition and retention of customers across products like mortgages and loans. You will shape end-to-end performance marketing campaigns, explore untapped opportunities across emerging platforms, and experiment with new targeting approaches and AI-powered creative development. You will manage the full customer journey, spotting and proposing ways to optimise performance, working closely with cross-functional teams internally and externally, overseeing budgets, and delivering clear performance reporting. This is a role for someone who is curious about what’s next in the market, commercially astute and excited to turn insight into meaningful growth.

To be successful as a Growth Marketing Manager, you should have:

• Commercially minded with excellent analytical skills—able to interpret data to optimize performance and uncover new segment or channel opportunities.

• Extensive direct marketing experience across paid media channels including programmatic display, Paid Search and social media advertising.

• Skilled in orchestrating and sequencing campaigns across paid media, direct channels, and digital platforms (app/web).

• Comfortable driving both open-market acquisition and lifecycle management strategies.

• Influencing and leadership, working cross-functionally as part of a matrix organisation.

• Excellent presentation skills, with the ability to build compelling decks and confidently present them to a range of stakeholders.

Some other highly valued skills may include:

• Experience with Generative AI and marketing automation.  

• Certificate or Diploma in Marketing.

• Experience working within a highly regulated industry.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will be based in London or Northampton

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.