Marketing Manager - Customer Care and Network Marketing

Join us as Marketing Manager - Customer Care and Network Marketing within our team in Northampton or London.The Marketing Manager for Customer Care & Network Marketing plays a pivotal role in shaping how Barclays engages customers across service channels and branch networks. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys. You will develop and execute marketing plans for Barclays’ branch and service network, and you will prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.

To be successful asMarketing Manager - Customer Care and Network Marketing the ideal candidate must have:

·Strong workload management, with the ability to balance strategic and tactical responsibilities.

·Proactive mindset, anticipating challenges and identifying opportunities before they arise.

·Creative problem‑solving, with experience developing engaging marketing content and campaigns.

·Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels.

·Experience in customer experience, service‑led marketing, or network/branch marketing is advantageous.

· Familiarity with regulated environments and compliance‑aligned marketing is preferred.

Additional Desirable Skills:

·Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer‑care and compliance expectations.

·Marketing background — Proven experience delivering marketing campaigns, customer communications, or service‑led marketing initiatives.

·CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification.

This role is hybrid with 2 anchor days in the office in Northampton or London.

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.