Digital Product Manager

Join us as a Digital Product Manager -VP at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

Role Purpose

The Product Owner – Premier Digital Experience & Innovation is accountable for defining, delivering and evolving the end‑to‑end digital experience for Premier customers across mobile and online channels.

The role owns the Premier digital proposition, ensuring it is clearly differentiated from core retail banking and aligned to the Premier value proposition, with a strong emphasis on innovation, experimentation and continuous improvement. The Product Owner translates Premier strategy into a clear digital roadmap, balancing near‑term delivery with longer‑term transformation to drive customer engagement, retention and growth in the mass‑affluent segment.

To be successful as a "Digital Product Manager -VP", you should have experience with:

Key Accountabilities

Product Strategy & Innovation

• Own and evolve the Premier digital product vision and roadmap, aligned to Premier proposition strategy and customer needs.

• Lead innovation for Premier, including ideation, prototyping and testing of new digital capabilities (e.g. Premier hub, differentiated app experience, Premier benefits, family propositions, wealth discovery).

• Continuously benchmark against best practices, both from UK and globally, in order to drive continuous improvement

• Embed a test‑and‑learn approach, using customer research, pilots and beta releases to validate innovation before scale.

• Act as the single point of accountability for Premier‑specific digital journeys, dashboards and entry points.

Product Delivery & Execution

• Translate strategy into clear product requirements, user stories and acceptance criteria.

• Lead delivery across Digital, Technology, Premier, PBWM, Marketing and Operations, managing dependencies and prioritisation.

• Own Premier digital delivery through the full lifecycle: ideation, build, launch, optimisation and retirement.

• Ensure alignment with app relaunches and broader digital transformation initiatives, avoiding duplication and fragmentation.

Customer Experience, Data & Performance

• Define and track Premier‑specific KPIs, including NPS, engagement, adoption, cross‑sell and complaints.

• Use insight and analytics to identify opportunities to improve Premier customer outcomes.

• Drive continuous optimisation post‑launch to ensure innovation delivers measurable value.

Governance, Risk & Controls

• Assess technical feasibility, legal compliance and risk for Premier digital initiatives.

• Demonstrate leadership in risk management and controls, ensuring compliance with Barclays standards.

• Advise senior stakeholders on trade‑offs, risks and prioritisation decisions.

Stakeholder Leadership

• Act as a Premier digital subject‑matter expert, advising stakeholders across Retail, Wealth, Digital and Technology.

• Build trusted relationships and communicate progress, risks and outcomes to senior leadership and SteerCos.

Vice President Expectations

• Contribute to Premier digital strategy and make recommendations for change.

• Plan and prioritise resources and roadmaps to support continuous improvement and innovation.

• If applicable, lead and develop colleagues in line with Barclays leadership expectations.

Skills & Experience

Essential

• Proven experience in digital product ownership or product management within retail, affluent or wealth‑adjacent banking.

• Strong experience delivering products using Agile methodologies.

• Developing Product Requirements, user stories and acceptance criteria

• Excellent stakeholder management in complex, regulated environments.

• Strong analytical capability with experience using data to inform decisions.

Highly Valued

• Experience delivering segment‑specific or differentiated digital experiences.

• Experience with innovation, experimentation and customer‑led design.

• Exposure to wealth, investments or Premier propositions.

Values & Mindset

• Colleagues are expected to demonstrate the Barclays Values (Respect, Integrity, Service, Excellence, Stewardship) and the Barclays Mindset (Empower, Challenge, Drive), with this role placing particular emphasis on challenging the status quo and driving innovation.

You may be assessed on the key critical skills relevant for success in role, such as experience with Premier strategy into a clear digital roadmap, balancing near‑term delivery with longer‑term transformation to drive customer engagement, retention and growth in the mass‑affluent segment.as well as job-specific skillsets.

Purpose of the role

To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge. 

Accountabilities

• Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
• Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals.
• Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.