Marketing Lead, Creative Center of Excellence

Marketing Lead, Creative Center of Excellence
Wilmington, DE

As a Barclays Marketing Lead, you will own and manage end-to-end marketing creative development for select partners and related efforts, driving best-in-class creative, program consistency across marketing channels, and timeline and budget efficiencies. This is an opportunity to serve as the creative development single point of contact for segment, partners, agencies, and channel leads, focused on all customer-facing marketing creative from new partner launches and campaign platforms to smaller creative and copy requests. 

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

What will you be doing?

•    Owning the end-to-end development of customer-facing marketing; driving decisions and managing execution of initiatives, all while maintaining consistency across channels
•    Being responsible for project briefing, development, reviews and approvals, and releasing of all creative assets across a variety of projects and marketing channels
•    Focusing on strategic creative oversight to drive acquisition and engagement results that meet established partner and business unit goals
•    Collaborating with segment leads, partners, channels, agencies & stakeholders to ensure marketing strategy is translated into world-class marketing creative and communications
•    Ensuring communications across all channels are fully integrated, deliver consistent brand and product messaging, are visually appealing, and serving the needs of the customer
•    Managing creative assets timeline for all marketing deliverables and creative assets repository
•    Taking responsibility for overseeing the progression and implementation of major initiatives for program launches and refreshes 
•    Ensuring creatives developed aligns with guidelines and is progressing through necessary reviews within SLAs; spearheading table reviews with Legal/Compliance/teams, as needed

What we’re looking for:

•    Excellent interpersonal and communication skills, both written and spoken
•    Solid attention to detail 
•    Ability to work in a fast-paced environment, sometimes within tight timelines
•    Bachelor’s degree is required (Business related field, Marketing is preferred)

In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:

•    Empathy: An ability to see a situation from another person’s perspective 
•    Ownership: A strong sense of pride in your work
•    Connection: Build relationships with partners and colleagues 
•    Innovation: Openness to finding creative solutions
•    Persistence: Desire to go above and beyond when necessary to get the job done
•    Collaboration: Work well with others while building projects together

Skills that will help you in the role:

•    Ability to juggle competing priorities
•    Solid decision-making and judgement
•    Self-starter, a motivated solution seeker
•    Familiarity with and understanding of Workfront platform

At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded.  We focus our energies on making every customer engagement better than before.    

Where will you be working?

Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.

#LI-Hybrid