Insight & Design Lead

Purpose of the role

To lead and facilitate human-centred design excellence as part of the BUK Pod transformation strategy, to drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge. Advocating for customers in business decision making and balancing commercial aims, delivery feasibility and regulatory requirements with high quality customer experiences.  

Accountabilities

• Need identification and distillation to support the creation of balanced business cases which factor in customer appeal and feasibility and drive positive customer outcomes.
• Delivery of high-quality insight and design outputs across all practice disciplines, any project budgets allocated to Insights and Design, including the management of budget related to research or design agencies or the use of a contingent workforce.
• Problem statement facilitation and prioritisation across the business areas, lead solution discovery, co-ordinate solution/service designs taking accountability for solution integrity across Barclays.
• Evaluation of programme or product risks to mitigate potential risks through iterative design and testing ahead of customer launch. Building a culture that understands the value of customer-focused, human-centric design.
• Customer research, listening, testing and market scanning processes within specific business areas. Monitor market trends including competitor insights and wider macro trends. Incorporate colleague feedback into investigations into service provision. Test designs and experience through prototypes with target customers and colleagues to identify areas for improvement to refine products or service experiences before launch. Enabling identified areas for improvement to be translated into clear customer and commercial benefits.
• Implementation of agile ways of working within teams, enabling greater efficiency across the business and technology.
• Delivering of accurate insight on core CX outcomes and building stronger awareness and engagement around critical customer metrics, enabling the business to better identify new opportunities, amplify existing plans and identify potential risks. Promotes and builds a stronger customer experience culture with stakeholders.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.