Content Manager (12 month contract)

Join us as a Content Manager on a 12-month contract where you be working within the Marketing team for Barclaycard Payments. The team are responsible for delivering the marketing and brand strategy for Barclaycard Payments whilst implementing and executing all campaign activity for customers and clients.

Overall purpose of role

• Lead content management across all owned & paid marketing channels for SME and Corporate audiences.
• Take responsibility for coordination of the overall content calendar and planning process – owning development of our always-on content activity, as well as contributing to our SME and Corporate campaigns, with support of the wider team and our creative agencies
• Work closely with the wider Brand team, Website team, Segment teams and agencies to develop a compelling series of communications and content
• Manage delivery of thought leadership content that drives brand differentiation, helping the business to stand out amongst a competitive payments landscape

Essential Skills/Basic Qualifications:

• Content management expert with solid experience managing content for a large brand, preferably B2B
• Excellent stakeholder management skills
• A very high level of communication skills including interactive listening in order to negotiate internally or externally with others
• Strong evidence of managing internal and external partner agencies (creative and production)
• Good planning and organisational skills - managing priorities across a range of projects/campaigns to ensure timely delivery

Desirable skills/Preferred Qualifications:

• Team player – experience in contributing to the development of a strong high performance culture within a team – making the team the best it can be
• Strong attention to detail – experience in delivering communications that achieved the desired standards and effectively deliver against both commercial and brand objectives
• Good financial acumen and commercial decision making
• Experience in content creation tools, planning and publishing on Sprinklr or similar

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London or Northampton.

Purpose of the role

To create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual content

Accountabilities

• Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.