Marketing Manager

As a Marketing Manager at Barclays, you will develop and execute a dynamic marketing strategy for our UK Private Bank, both in the UK and internationally. You will work closely with the business to create campaigns that boost client engagement, drive new business, and generate revenue growth. You will help design and deliver a series of in person client events, designed to demonstrate the best of Barclays.

To be successful as a Marketing Manager, you should have experience with:

• Investment Management or Private Banking: A background in investment management, asset management, or private banking, with relevant UHNW experience.

• Proven Marketing Experience: Demonstrated experience in a marketing manager role within a financial services environment, with the ability to multitask, prioritize, and work efficiently under pressure while maintaining attention to detail.

• Relationship & Stakeholder Management: Good relationship management skills, with experience working with private bankers and other internal stakeholders.

• Event Management: Delivering high quality content led events for a diverse audience

• Supplier and Agency Management: Experience working with external suppliers and agencies to deliver high-quality marketing campaigns and materials.

• Creative and Strategic Thinking: A good creative vision paired with strategic thinking to execute marketing efforts that drive measurable business outcomes.

Some other highly valued skills may include:

• Marketing Analytics: Experience in measuring and quantifying the effectiveness of marketing efforts and outcomes.

• Regulatory Knowledge: Understanding of regulatory requirements for marketing communications, particularly within the financial services and private banking sectors.

• International Experience: Exposure to working internationally, with an understanding of global markets and cultural nuances in marketing.

• Degree in Marketing: A degree in Marketing or a related field is a plus.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is located in London.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Assistant Vice President Expectations

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.
• Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.