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Date live:
Jun. 20, 2025
Business Area:
Digital Channels and Transformation
Area of Expertise:
Product Development & Management
Reference Code:
JR-0000048507
Contract:
Permanent
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Explore locationOverall purpose of role
The Customer Lifecycle and Engagement Lab Owner is responsible for designing, implementing, and optimizing customer lifecycle management strategies to enhance customer engagement and satisfaction. This role involves leading cross-functional teams to analyse customer data, identify key touchpoints, and develop innovative solutions to improve the overall customer experience, with a strong emphasis on Data Platforms, Martech, Adtech, Tagging, Tracking, Media Buying Skills, Salesforce Marketing Cloud, Customer Personalization and Engagement platforms, and Tagging and Scripting skills associated with Media Management and Websites.
Key Accountabilities [Key Criteria]
Customer Lifecycle Management: Develop and execute strategies to manage the customer lifecycle from acquisition to retention and loyalty.
Customer Engagement: Create and implement engagement initiatives that foster strong relationships with customers and drive long-term loyalty.
Data Analysis: Utilize customer data to identify trends, pain points, and opportunities for improvement in the customer journey.
Cross-Functional Collaboration: Work closely with marketing, sales, product development, and customer service teams to ensure a cohesive approach to customer engagement.
Innovation: Lead the development of new tools, technologies, and processes to enhance the customer experience.
Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of customer lifecycle management strategies.
Customer Feedback: Gather and analyze customer feedback to continuously improve engagement strategies and customer satisfaction.
Martech and Adtech: Implement and manage marketing technology (Martech) and advertising technology (Adtech) solutions to optimize marketing campaigns and customer interactions.
Data Platforms: Integrate and manage data platforms to ensure seamless data flow and accessibility for customer insights and decision-making.
Tagging and Tracking: Develop and implement tagging and tracking strategies to monitor customer interactions and behaviours across various touchpoints.
Technical Proficiency: Utilize adtech platforms and programmatic buying tools to execute and manage media buys effectively
Salesforce Marketing Cloud: Leverage Salesforce Marketing Cloud to personalize customer interactions, automate marketing efforts, and manage multi-channel campaigns
SEO: Develop and implement SEO strategies to improve website visibility and organic search rankings.
Content Marketing: Create and manage content strategies that align with marketing goals and drive customer engagement.
Social Media Marketing: Design and execute social media campaigns to increase brand awareness and engagement.
Email Marketing: Manage email marketing campaigns to nurture leads and retain customers.
Analytics and Data Analysis: Analyze marketing data to measure campaign performance and provide insights for strategic decision-making.
Customer Personalization and Engagement Platforms: Utilize leading customer engagement platforms such as Sprinklr, HubSpot, and others to deliver personalized experiences and enhance customer satisfaction
Driving innovation and continuous improvement opportunities for Barclays in the Business Banking market
Ensure strong governance and control practices are core to all customer engagement and transformation activity.
Essential Skills/Basic Qualifications:
Significant experience at the leadership level in financial services with detailed knowledge of the industry (including history, trends and future development), digital, data and/or marketing.
Established and evidenced leadership credentials, including leading through change.
Excellent communicator with the ability to explain to and inspire a range of audiences on a wide range of topics.
A strong understanding of strategy, roadmap creation, and delivery of outcomes.
Strong interpersonal and influencing skills with the ability to negotiate both internally and externally.
The role holder will be expected to lead negotiations on key business initiatives that impact BB, or the BUK business as a whole.
Strong experience in agile ways of working and customer-centric transformation
The ability to negotiate across Barclays to find opportunities to leverage wider Barclays capabilities to support small businesses e.g. with BUK POD leads, Barclays International, Barclaycard Payments.
Accountabilities
Director Expectations
All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.