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Date live: Jun. 20, 2025

Business Area: Digital Channels and Transformation

Area of Expertise: Product Development & Management

Reference Code: JR-0000048507

Contract: Permanent

Overall purpose of role

The Customer Lifecycle and Engagement Lab Owner is responsible for designing, implementing, and optimizing customer lifecycle management strategies to enhance customer engagement and satisfaction. This role involves leading cross-functional teams to analyse customer data, identify key touchpoints, and develop innovative solutions to improve the overall customer experience, with a strong emphasis on Data Platforms, Martech, Adtech, Tagging, Tracking, Media Buying Skills, Salesforce Marketing Cloud, Customer Personalization and Engagement platforms, and Tagging and Scripting skills associated with Media Management and Websites.

Key Accountabilities [Key Criteria]

  • Customer Lifecycle Management: Develop and execute strategies to manage the customer lifecycle from acquisition to retention and loyalty.

  • Customer Engagement: Create and implement engagement initiatives that foster strong relationships with customers and drive long-term loyalty.

  • Data Analysis: Utilize customer data to identify trends, pain points, and opportunities for improvement in the customer journey.

  • Cross-Functional Collaboration: Work closely with marketing, sales, product development, and customer service teams to ensure a cohesive approach to customer engagement.

  • Innovation: Lead the development of new tools, technologies, and processes to enhance the customer experience.

  • Performance Metrics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of customer lifecycle management strategies.

  • Customer Feedback: Gather and analyze customer feedback to continuously improve engagement strategies and customer satisfaction.

  • Martech and Adtech: Implement and manage marketing technology (Martech) and advertising technology (Adtech) solutions to optimize marketing campaigns and customer interactions.

  • Data Platforms: Integrate and manage data platforms to ensure seamless data flow and accessibility for customer insights and decision-making.

  • Tagging and Tracking: Develop and implement tagging and tracking strategies to monitor customer interactions and behaviours across various touchpoints.

  • Technical Proficiency: Utilize adtech platforms and programmatic buying tools to execute and manage media buys effectively

  • Salesforce Marketing Cloud: Leverage Salesforce Marketing Cloud to personalize customer interactions, automate marketing efforts, and manage multi-channel campaigns

  • SEO: Develop and implement SEO strategies to improve website visibility and organic search rankings.

  • Content Marketing: Create and manage content strategies that align with marketing goals and drive customer engagement.

  • Social Media Marketing: Design and execute social media campaigns to increase brand awareness and engagement.

  • Email Marketing: Manage email marketing campaigns to nurture leads and retain customers.

  • Analytics and Data Analysis: Analyze marketing data to measure campaign performance and provide insights for strategic decision-making.

  • Customer Personalization and Engagement Platforms: Utilize leading customer engagement platforms such as Sprinklr, HubSpot, and others to deliver personalized experiences and enhance customer satisfaction

  • Driving innovation and continuous improvement opportunities for Barclays in the Business Banking market 

  • Ensure strong governance and control practices are core to all customer engagement and transformation activity.

Essential Skills/Basic Qualifications:

  • Significant experience at the leadership level in financial services with detailed knowledge of the industry (including history, trends and future development), digital, data and/or marketing.

  • Established and evidenced leadership credentials, including leading through change.

  • Excellent communicator with the ability to explain to and inspire a range of audiences on a wide range of topics.

  • A strong understanding of strategy, roadmap creation, and delivery of outcomes.

  • Strong interpersonal and influencing skills with the ability to negotiate both internally and externally. 

  • The role holder will be expected to lead negotiations on key business initiatives that impact BB, or the BUK business as a whole

  • Strong experience in agile ways of working and customer-centric transformation

  • The ability to negotiate across Barclays to find opportunities to leverage wider Barclays capabilities to support small businesses e.g. with BUK POD leads, Barclays International, Barclaycard Payments.

Accountabilities

  • Development of customer level strategies & solutions that are tailored to customers’ needs.
  • Subject Matter Expert in the applicable Product/Proposition team and be able to confidently guide and advise stakeholders at all levels in the Bank on the application of existing and new products/propositions and related customer and colleague journeys.
  • Development of product propositions, and/or service strategy, define the priorities for delivering the outcomes needed to deliver the strategy and lead execution of the priorities.
  • Development of different commercial and business models through a strong understanding of the financial drivers of the P&L for the relevant segment/ proposition/ journey.
  • Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
  • Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product / process before launch.
  • Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
  • Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction (including complaints), and revenue generation to assess the product's performance against set goals.

Director Expectations

  • To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
  • They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
  • Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
  • Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
  • Escalates breaches of policies / procedure appropriately.
  • Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
  • Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
  • Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
  • Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
  • Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
  • Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
  • Negotiate with and influence stakeholders at a senior level both internally and externally.
  • Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
  • Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

More about working at Barclays