Director, Competitor Analytics Unit

Key Accountabilities
■ Set strategic direction for Barclays’ competitor insight capability, ensuring alignment with Group strategy, business priorities and external market dynamics.
■ Oversee end to end competitor deep dives, ensuring analyses are rigorous, data driven and tailored for senior executive and Board consumption.
■ Drive enterprise understanding of the competitive landscape by building insight across Retail, Corporate, Wealth, Cards, Payments, and Investment Banking.
■ Identify trends, risks and opportunities across traditional banks, fintech challengers and new market entrants (reflecting themes in competitor analysis such as digital differentiation and user experience levers).
■ Shape strategic recommendations for senior leadership, grounded in evidence, benchmarking and scenario modelling 
■ Build and maintain strong relationships across Business unites, Finance, Strategy, Risk, Corporate Affairs and business units to ensure insight is integrated and timely.
■ Act as the senior point of authority on competitor themes for strategic reviews.
■ Lead and develop a high performing team, establishing analytical excellence, strong communication standards and a culture of objective challenge.

Purpose of the role

To analyse and assess market trends, competitor landscape, and potential risks and opportunities to inform strategic decision-making.

Accountabilities

• Development and presentation of compelling strategic recommendations to senior management, addressing key business challenges and opportunities.
• Monitoring and evaluation of the effectiveness of implemented strategies, recommending adjustments as needed.
• Communication of complex strategic information clearly and concisely to diverse stakeholders.
• Identification and assessment of potential risks associated with the bank's strategic plans and recommend mitigation strategies.
• Conducting in-depth research and analysis of internal and external data, including market trends, competitor analysis, and economic forecasts.

Director Expectations

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.