Marketing Analyst Graduate Programme 2025 London

If you're a recent graduate or soon-to-be graduate, join us and unlock a world of carefully curated experiences, knowledge, and connections to shape your career. Along the way, you can expect all the training and support you need to make your mark on the world. Put simply, we’ll empower you to help determine how we do things and where we go next. Our graduates are a vital part of our success, and we welcome applications from people from all walks of life. Whoever you are and wherever you want to join us, if you’re curious, creative and ambitious, this is a world in which you can truly belong.

2-year rotational programme designed to give you depth and breadth of experience.

Why the Marketing Graduate programme?
In Marketing, you’ll help attract and retain customers and clients, communicating the benefits of banking with Barclays. Driven by commercial objectives, the team develops plans to promote our services and win business. Roles include everything from branding to advertising, social media to digital marketing, plus events, sponsorships and sales collateral. Working on diverse projects with this fast-paced team, you’ll learn how to communicate effectively and creatively across a range of marketing channels.

Real responsibility, right away
Whether you work in Barclays UK, Corporate or Group Sponsorship Marketing, every day is different. This fast-moving area will see you take on varied and creative tasks, but you need to be organised and on top of new developments, whether that’s in your industry or in current affairs.

A ‘normal’ day could start with a breakfast seminar for clients in central London, before a meeting with corporate bankers to plan an event focused on technology and global business. You might then spend the remainder of the afternoon working on a number of other smaller project, potentially including:

• working together with Barclays’ external creative agencies
• honing your skills as you help us market through social media
• liaising with internal stakeholders to understand commercial objectives.

Marketing at Barclays
You’ll help attract and retain customers and clients, communicating the benefits of banking with Barclays. Working on diverse projects with this exciting and highly commercial team, you’ll learn how to communicate effectively and creatively across a range of marketing channels. Roles include everything from branding to advertising, social media to digital marketing, plus events, sponsorships and sales collateral — all focused on helping us promote our services and win new business.

What we are looking for:
To be considered for this programme, you must be motivated with a strong degree or expected degree – in any area.

Ideally, you would also have:
A customer-driven attitude with an ability to quickly adapt to change and learn new technologies, as well as a passion for relationship building and being a commercially minded problem solver.

Working in London
If you love the buzz of city life, our global HQ is the place to be. Our London hub is in Canary Wharf, at the heart of London’s financial district. Here, you won’t just be perfectly placed to explore the nation’s capital; you’ll be in a place where you can explore all the many functions and opportunities of a global financial giant. And if you’re technically minded, you’ll get more from your tech career by collaborating with other brilliant minds on game-changing innovations that are redefining the future of finance.

It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, protected veteran status, genetic information, or any other basis protected by law.

Purpose of the role
To participate in the attraction and retention of customers and clients, communicating the benefits of banking with Barclays, working on diverse projects, including branding, advertising, social media, digital marketing, events, sponsorships, and sales collateral.

Accountabilities
· Execution of small research projects, research to support strategic decision making, preparation of presentations and reports to communicate research findings, collaboration with senior management to implement research findings for marketing.
· Collaboration with cross-functional teams to support business initiatives.
· Participation in training and development programs to enhance skills and knowledge.
· Identification of opportunities, development of business cases, management of the deployment and launch of new products and services for marketing.
· Management of client relationships and provision of customer service support to clients and customers, under steadily decreasing supervision, responding to questions about products and services, processing of transactions, and resolution of customer complaints.

Analyst Expectations
· Will have an impact on the work of related teams within the area.
· Partner with other functions and business areas.
· Takes responsibility for end results of a team’s operational processing and activities.
· Escalate breaches of policies / procedure appropriately.
· Take responsibility for embedding new policies / procedures adopted due to risk mitigation.
· Advise and influence decision making within own area of expertise.
· Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation, and codes of conduct.
· Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisation’s products, services, and processes within the function.
· Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
· Make evaluative judgements based on the analysis of factual information, paying attention to detail.
· Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
· Guide and persuade team members and communicate complex / sensitive information.
· Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.