Customer Journey Strategy Senior Manager

As a Customer Journey Strategy Senior Manageryou will lead a team to drive the development of the strategy and delivery of exceptional customer experiences across key end-to-end customer journeys. You’ll work closely with journey owners, design leads, product, operations, and other teams to lead the co-creation of integrated solutions that align with business goals and enhance the customer experience. By leveraging data and insights from various sources, you’ll drive customer-centric solutions that address pain points and meet evolving customer needs.

You will champion the reimagining of customer journeys in line with the strategic vision, ensuring seamless, intuitive, and digitally enabled experiences. Additionally, you’ll drive collaboration across cross-functional teams, working with design, product, and technology stakeholders to prioritise and deliver strategic initiatives. You will also ensure the team stay ahead of emerging customer experience trends and technologies, integrating these into journey strategies, while fostering a culture of experimentation, testing, and continuous improvement.

To be successful as a Customer Journey Strategy Senior Manager, you should have experience with

• Strategic thinker with the ability to convert complex problems into innovative solutions, particularly in systems design, for broader journey transformation.

• Great leadership and coaching skills, with experience leading in a matrixed environment and delivering through others

• Great influencing and senior stakeholder management skills, with experience delivering in cross-functional, matrixed environments involving multiple stakeholders.

• Expertise in customer journey mapping and design thinking methodologies, collaborating closely with Journey Design Leads to produce high-quality journey artefacts.

• Skilled in developing future state strategies for multi-channel customer journeys.

• Good commercial acumen, understanding how exceptional customer experiences drive positive business outcomes.

• Experience using customer data, market insights, and competitor analysis to identify opportunities and shape strategic customer journey development.

• Experience briefing and synthesizing customer research, turning insights into journey themes and understanding the cumulative impact of frequent issues on overall journey performance.

• Good facilitation and storytelling abilities to communicate journey narratives effectively.

• Knowledge of agile working practices, with the ability to thrive in cross-functional environments.

Some other highly valued skills may include

• Experience in CX tools such as Figma, Adobe Analytics, and Qualtrics.

• Excellent analytical and creative problem-solving skills, with a deep sense of customer empathy.

• Proficient in using Jira and confluence.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role can be based in Northampton, London (1CP) or Manchester (4PP).

Purpose of the role

To design the end to end journey of a service to enable a user to complete their goals. The work may involve the creation of, or change to, transactions, products and content across both digital and offline channels provided by different parts of Barclays. 

Accountabilities

• Creation of design assets to drive business outcomes, including service blueprinting, customer journey mapping and service prototyping.
• Creation of intuitive and user-friendly interfaces for digital banking platforms and applications for a seamless and engaging user experience.
• Design and maintenance of visually appealing and consistent user interfaces that align with the bank's brand identity and design guidelines across digital products.
• Creation of wireframes and interactive prototypes for visualisation and testing of product concepts and features before development.
• Compliance to accessibility standards and guidelines to provide an inclusive experience for all users.
• Monitoring of industry trends, design best practices, and emerging technologies to continuously improve the design quality and innovation of banking products.
• Gathering and analysis of data from a wide range of sources to create in-depth insights into customer’s needs or pain-points to aid business understanding of the customer experience.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.