Vice President, Marketing Lead

Vice President, Marketing Lead
Wilmington, DE

As a Barclays Vice President, Marketing Lead, you will be accountable for the management and execution of all marketing campaigns in the Barclay’s owned digital and mobile channels. This is an opportunity to spearhead the end-to-end campaign execution for Barclays Owned Media Digital Ads by working with Technology, Business Owners, and the Operations team to drive conversions for existing and new campaigns. The MarTech Team manages the roadmap, vision, and usage of our MarTech tools and capabilities. 

Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.

We currently offer a hybrid working model where colleagues have the flexibility to split their time working from home and an office. Everyone has the opportunity to integrate their professional and personal lives through this dynamic working model.

What will you be doing?

•    Developing and influencing processes and procedures for managing and prioritizing innovative campaigns, programs, and initiatives 
•    Spearheading the strategy and resolution of challenges which require in depth evaluation across marketing
•    Owning the SAS Match ad serving platform, used in combination with the Adobe suite of products; launching the SAS Match Ad Serving platform across all channels
•    Maintaining and enhancing the reporting of impressions, clicks, and conversions of marketing campaigns to quantify any financial accountability/budgetary requirements
•    Delivering solutions that are long term, large scale and require partnership with cross functional groups
•    Increasing the overall impact of ad serving in the digital space while controlling frequency, duration and testing
•    Partnering directly with business owners to evaluate the priority of marketing offers and messaging
•    Serving as the subject matter expert in digital marketing; spearheading the offers operations/capabilities team

What we’re looking for:

•    Experience using or managing Marketing Technology Tools (preferably in financial industry)
•    Direct experience in Content Management System/ CMS (e.g., AEM Sites or similar capability)
•    Solid experience in Product Owner or Business Owner type role
•    Experience implementing cloud based content management tools and capabilities

In addition to the skills required to execute the job well, we're looking for people with the following capabilities to grow and contribute to our culture:

•    Empathy: An ability to see a situation from another person’s perspective 
•    Ownership: A strong sense of pride in your work
•    Connection: Build relationships with partners and colleagues 
•    Innovation: Openness to finding creative solutions
•    Persistence: Desire to go above and beyond when necessary to get the job done
•    Collaboration: Work well with others while building projects together

Skills that will help you in the role:

•    Experience and deep understanding of customer targeting and eligibility is preferred
•    Holistic grasp of marketing, marketing operations process, and technology agile process is preferred
•    Ability to build business case and understand P&Ls
•    Bachelor’s degree in marketing, business, computer science, or other related area

At Barclays we understand that power of great customer experiences and we work hard every day to make sure that the needs and expectations of our customers are met and exceeded.  We focus our energies on making every customer engagement better than before.    

Where will you be working?

Barclays’ Wilmington campus boasts a recently renovated office space featuring a cafe, coffee bar, wellness breakout spaces and more. The campus is located along the historic Wilmington Riverfront where a glance out our windows reveals a scenic look at the Christina River and a growing riverfront community of luxury apartments, shops and restaurants. Additionally, the Wilmington train station is a short walk away, making travel from New York and Washington, DC fast and convenient.

We offer an environment that enables you to thrive and make an impact. Our colleagues are hard-working, focused on solutions, and collaborative. Here you will find people helping people at every level. Our culture is dedicated to innovation and maintaining a sense of balance and well-being.

#LI-Hybrid