Head of Product Marketing Strategy and Activation (12 Month FTC)

As the Head of Product Marketing Strategy and Activation you will be accountable for developing the Product Marketing Strategy, with keen alignment to MD, Head of Transaction Banking, there wider senior leadership team and our Large Corporate Lending team. The strategy will reflect the need to embed our banking expertise throughout our marketing strategy, through both standalone product-aligned sponsorship opportunities (Global Trade Review and Association of Corporate Treasurers sponsorships) as well as closely working with our Industry Marketing and Channel Marketing teams, to ensure that banking expertise flows through the entirety of our outputs. The jobholder will work closely with a Co-Head of Product Marketing, who manages a similar-sized team focusing on sales materials and commercial outputs. The successful candidate would manage a team of marketing managers responsible for delivering the end-to-end marketing mix strategy, and will also be responsible for integrating our strategy and outputs in our newly merged team encompassing Corporate Banking and Barclaycard Payments.

To be successful in this role, you will have:

• Extensive knowledge of customer and client segment marketing and its impact on the customer experience. 
• Strong operational knowledge and understanding of marketing channels
• Extensive experience in generating value from marketing activity with a strong commercial acumen underpinned by a grasp of monitoring, measurement and evaluation of activity and demonstration of ROI.
•  Excellent stakeholder management skills.
• Demonstrates excellent commercial and financial awareness. 
• Extensive planning, organising, and budgeting skills required.
• Accomplished communicator at senior levels

Other desirable skills include:

• Line management experience, or personal development experience.
• Extensive communication and writing skills
• Strong negotiating and influence skills, across a broad variety of external and internal stakeholders
• Excellent presentation skills to senior stakeholders across Barclays Group
• An understanding of audit/governance frameworks.

You may be assessed on the key critical skills relevant for success in role such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in London and is a 12-month secondment/ FTC

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.