CoBrand Business Card Acquisition Strategy

Step into the role of CoBrand Business Card Acquisition Strategy VP at Barclays. You will play a pivotal role that will shape the future of our business card portfolio. This position will drive strategy across all existing and future co-branded business card products, with a sharp focus on acquisition, credit underwriting, and bureau optimization. You’ll lead efforts that enhance bureau reporting, streamline underwriting for both Sole Proprietors and Non-Sole Proprietors, and ensure our acquisition strategy is both data-driven and partner-aligned. If you’re passionate about small business growth, credit innovation, and strategic influence, this is your seat at the table.

To be successful as a CoBrand Business Card Acquisition Strategy VP, you should have:

• Experience in business card acquisition strategy

• Deep expertise in credit underwriting, especially for small business applicants

• Proven success in managing co-branded or partnership card programs

• Ample understanding of credit bureau data and reporting mechanisms

Some other highly valued skills may include:

• Exceptional strategic thinking, analytical skills, and executive communication

• Familiarity with alternative data sources and fintech underwriting platforms

• Experience working with Equifax, Experian, TransUnion, and other bureau partners

You may be assessed on the key critical skills relevant for success in this role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.

This role is located in Wilmington, DE.

Purpose of the role

To extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments. 

Accountabilities

• Identification and extraction of relevant data from various internal and external sources.
• Performing sensitivity analysis and scenario planning.
• Monitoring and evaluation of the performance of existing models.
• Development and implementation of data quality control procedures.
• Building and validation of quantitative models to support decision-making across different business areas.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.