ECM Digital Analytics and Optimization Director

What will you be doing?

Barclays Bank Delaware seeks ECM Digital Analytics and Optimization Director in Wilmington, DE (multiple positions available):

• Lead the development, management and optimization of risk/reward opportunities for the US Consumer Bank with focus on growth initiatives through Digital / Mobile data and analytics.

• Drive world-class analytics as it relates to prospecting for new customers and deepening relationship with existing customers across various products and portfolios, e.g., co-brand cards, loans, retail point of sales, and deposits.

• Optimize new customer acquisitions through multiple digital channels, including: cobrand partner websites and mobile apps, paid media, and Barclays website

• Deepen relationships with existing customers, responsible for next best offer optimization and presentment on digital, including strategies related to credit line increase, balance growth

• offers, promotional spend offers, credit education, and collections.

• Build and manage a foundation of digital and mobile analytical tools and methods, and use those solutions to optimize customer engagement, digital adoption and wallet share growth.

• Lead a team of 6 highly skilled professionals to execute strategy, including

• Serve as driving force of business expansion and evolution.

• May Telecommute.

Purpose of the role

To use innovative data analytics and machine learning techniques to extract valuable insights from the bank's data reserves, leveraging these insights to inform strategic decision-making, improve operational efficiency, and drive innovation across the organisation. 

Accountabilities

• Identification, collection, extraction of data from various sources, including internal and external sources.
• Performing data cleaning, wrangling, and transformation to ensure its quality and suitability for analysis.
• Development and maintenance of efficient data pipelines for automated data acquisition and processing.
• Design and conduct of statistical and machine learning models to analyse patterns, trends, and relationships in the data.
• Development and implementation of predictive models to forecast future outcomes and identify potential risks and opportunities.
• Collaborate with business stakeholders to seek out opportunities to add value from data through Data Science.

Director Expectations

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.