What will you be doing?

Barclays Bank Delaware seeks Marketing Manager in Wilmington, DE (multiple positions available):

• Accountable for managing business and portfolio performance of a new retail partnership.
• Develop the business strategy, growth opportunities, and ongoing optimization to maximize program value.
• Develop strategic program(s) for the success of co-branded retail partners and manage the end-to-end execution.
• Work directly with co-brand partners to develop engagement campaigns while managing partner needs and expectations.
• Implement Marketing campaign to drive portfolio growth and success.
• Manage overall program budget which includes financial drivers to maximize P&L performance for the co-branded retail portfolio.
• Manage the strategic implementation of rewards, benefits and identification of new vendor specific offers to keep the portfolio very competitive.
• Lead digital journey and initiatives for the co-branded partner which has been evolving capabilities and leveraged across the bank.
• Lead revenue growth initiatives such as spend, rate sale, easy pay, contactless etc. based on current market trends.
• Perform market research and conduct surveys to ensure the value prop for the product along with the offers associated for the product is competitive.
• May telecommute.

This position is eligible for incentives pursuant to Barclays Employee Referral Program.

Purpose of the role

To establish and nurture profitable partnerships that contribute to the bank's growth and strategic objectives, by acting as liaison between the bank and its external partners, working to create mutually beneficial collaborations. 

Accountabilities

• Execution of market research activities to identify potential partners whose offerings and target markets meet the established criteria for selection, considers industry, experience and service quality, and ensuring that they contribute to the bank's strategic objectives through the alignment of partnership initiatives.
• Assessment of the financial stability, reputation, and technological capabilities of potential partners to ensure they meet the bank's criteria for collaboration.
• Collaboration with legal teams to support the development and negotiation process of agreements which clearly define the scope of collaboration, revenue sharing models, service levels, risk allocation and responsibility for each party.
• Collaboration with internal teams and partnering teams to support the smooth integration of products and services, and the development of joint marketing/sales campaigns to enhance customer reach and experience across both organisations.
• Evaluation of key performance indicators to measure the success of the partnership, identify areas for improvement, and make adjustments as needed.
• Relationship management of their counterparts at partner organisations, fostering trust and open dialogue to address any issues or concerns promptly.
• Internal consultations, sharing their market insights and industry knowledge with relevant departments within the bank.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.