Customer targeting analyst

Join us as a "Customer targeting analyst" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionize our digital offerings, ensuring unapparelled customer experiences.

 To be a successful "Customer targeting analyst", you should have experience with (Mandatory)

Knowledge and practical experience of 2 to 5 years with Base SAS, SAS Macros and SQL. Proficient in SAS programming languages, with familiarity in SAS Enterprise guide. Develop, maintain and optimize SAS programs for data manipulation and reporting. Support and enhance existing SAS solutions, ensuring they meet evolving business requirements. Remain informed about the latest developments in SAS technologies and analytics methodologies. With support from your line manager, understand campaign and technical delivery options and impacts. Document all work to a high standard with re-purpose/governance and controls adherence.

Some other highly valued skills may include (Mandatory):

• Good planning and organisational skills - managing priorities across a range of projects/campaigns to ensure timely delivery.
• Strong analytical and problem-solving skills.
• High attention to detail and quality of work.
• Proven stakeholder management expertise.

 Desirable skills/Preferred Qualifications (Not mandatory):

• Practical experience with Hadoop databases or AWS, ideally in a commercial environment.
• Microsoft Excel to an advanced level.
• Knowledge of Data Privacy and Direct Marketing legislation.

Location: Chennai

Purpose of the role

To build and maintain the systems that collect, store, process, and analyse data, such as data pipelines, data warehouses and data lakes to ensure that all data is accurate, accessible, and secure. 

Accountabilities

• Build and maintenance of data architectures pipelines that enable the transfer and processing of durable, complete and consistent data.
• Design and implementation of data warehoused and data lakes that manage the appropriate data volumes and velocity and adhere to the required security measures.
• Development of processing and analysis algorithms fit for the intended data complexity and volumes.
• Collaboration with data scientist to build and deploy machine learning models.

Analyst Expectations

• To meet the needs of stakeholders/ customers through specialist advice and support
• Perform prescribed activities in a timely manner and to a high standard which will impact both the role itself and surrounding roles.
• Likely to have responsibility for specific processes within a team
• They may lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources. They supervise a team, allocate work requirements and coordinate team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they manage own workload, take responsibility for the implementation of systems and processes within own work area and participate on projects broader than direct team.
• Execute work requirements as identified in processes and procedures, collaborating with and impacting on the work of closely related teams.
• Check work of colleagues within team to meet internal and stakeholder requirements.
• Provide specialist advice and support pertaining to own work area.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how all teams in area contribute to the objectives of the broader sub-function, delivering impact on the work of collaborating teams.
• Continually develop awareness of the underlying principles and concepts on which the work within the area of responsibility is based, building upon administrative / operational expertise.
• Make judgements based on practise and previous experience.
• Assess the validity and applicability of previous or similar experiences and evaluate options under circumstances that are not covered by procedures.
• Communicate sensitive or difficult information to customers in areas related specifically to customer advice or day to day administrative requirements.
• Build relationships with stakeholders/ customers to identify and address their needs.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.